So, how did you begin your day yesterday?
Did you spend your morning calling Holly and Phil at This Morning, trying to get your energy bills paid playing Spin to Win?
Maybe you were otherwise engaged, wrapping your radiators in tinfoil and pushing your sofa around the floor in order to follow Edwina Currie’s totally sane energy-saving advice – presented, in case you missed it, from a living room inexplicably furnished with a life-size cardboard cutout of Boris Johnson…
Perhaps you were among those watching on in horror as anti-poverty campaigner Jack Monroe fell foul of Twitter’s trolls for the ghastly crime of making her son’s bedroom look nice when she’s ‘supposed to be’ poor.
Or maybe you were staring agog at the Daily Mail’s front page dedicated – on the day a new prime minister was to be announced, no less – to its outrage that a comedian made jokes on TV. Front page news indeed.
All in all, the stage was set for another day of Britain having a totally normal one.