Mad men and madder women

No, Sainsbury's ad team, we can't stroll in the park after dark. Damn straight we'd like to though...

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When was the last time you went out walking on your own after dark? 

I know, it’s a stupid question, isn’t it? We just don’t, unless we can help it – and then, only after alerting someone else to our whereabouts, route and estimated time of arrival. 

On those occasions where it can’t be avoided, we may carry keys between our fingers. We’ll definitely stay alert, aware of strangers in proximity. What we almost certainly won’t do is think to ourselves, “Gosh, this dress really is perfect for strolls after dark,” unless said dress is made of neon Kevlar and comes with a built-in light and whistle for attracting attention. 

All of which somewhat confirms the suggestion that Sainsbury’s latest – and exceedingly short lived – advertising campaign was dreamt up by a man.